Friday, July 18, 2008

Is feed advertising worth exploring?

Advertising through feeds is almost three years old but as I foresaw, it did not grow exponentially as other more visible forms of advertising. The reason is obvious. Feed subscribers rarely glance the feeds they receive in their email though at the time of subscription they meant to read the feeds seriously else they would not have initiated the subscription at all.

I read somewhere that Bidvertiser is seriously exploring the possibility of tying up with Wordpress's blog feeds. Their contextual advertising never really brought them a sizable revenue.

Subsequently WP also brought out a plugin with which you can bring in Bidvertiser ads in your feeds.
Blogspot users are not left in the lurch. They have a solution for Blogspot loyalists that allows them to embed the BidVertiser Ads in the footer of each of their post feeds.

Click here to learn more about the Blogger solution.

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